Just after my breakfast yesterday (bacon & eggs if you must know) morning I left the house en-route to a photo shoot. Whilst parked at the traffic lights I couldn’t help but notice an advertisement on the back door of a van which delivers food products for a local food ‘producer’.
It read: “10 piece fry for £3.99”
Now, don’t get me wrong, I love a fry as much (if not more) than the next man/woman. But as a keen cook who always wants to get the best ingredients affordable, I couldn’t not test my mental arithmetic and tot up the cost (average) of all the potential ingredients.
So, if I was to get a “10 piece fry”, here’s what would fill my polystyrene box:
- 2 bacon
- 2 sausage
- 2 eggs
- 1 vegetable roll
- Tomato (I know, kinda pointless in a fry but I like it)
- Hash brown (shhhhh!)
Based on average prices then, the uncooked ingredients would be approximately:
- 2 bacon = 65p
- 2 sausage = 62p
- 2 eggs = 52p
- 1 vegetable roll = 22p
- Mushrooms = 50p
- Tomato (I know, kinda pointless in a fry but I like it) = 10p
- Hash brown = 10p
TOTAL = £2.71
So, my reckoning is if you take out other expenses e.g. packaging, condiments, staff, electricity etc there really isn’t much profit (in fact probably a loss) in a “10 piece fry for £3.99”.
I suppose my point in all this is, in order for such businesses to make money, there has to be a compromise on the quality of the ingredients used. Do we really know what we are eating when we get a takeaway (or sit-in) fry up (or anything for that matter) for such a relatively small cost? The total of £2.71 that I came to was based on locally sourced ingredients that where bought at either a butchers or a green grocer.
Makes us think, I hope!