The Big Breakfast Deal ?

Just after my breakfast yesterday (bacon & eggs if you must know) morning I left the house en-route to a photo shoot.  Whilst parked at the traffic lights I couldn’t help but notice an advertisement on the back door of a van which delivers food products for a local food ‘producer’.

It read: “10 piece fry for £3.99”

Now, don’t get me wrong, I love a fry as much (if not more) than the next man/woman.  But as a keen cook who always wants to get the best ingredients affordable, I couldn’t not test my mental arithmetic and tot up the cost (average) of all the potential ingredients.

So, if I was to get a “10 piece fry”, here’s what would fill my polystyrene box:

  • 2 bacon
  • 2 sausage
  • 2 eggs
  • 1 vegetable roll
  • Mushrooms
  • Tomato (I know, kinda pointless in a fry but I like it)
  • Hash brown (shhhhh!)

Based on average prices then, the uncooked ingredients would be approximately:

  • 2 bacon = 65p
  • 2 sausage = 62p
  • 2 eggs = 52p
  • 1 vegetable roll = 22p
  • Mushrooms = 50p
  • Tomato (I know, kinda pointless in a fry but I like it) = 10p
  • Hash brown = 10p

TOTAL = £2.71

So, my reckoning is if you take out other expenses e.g. packaging, condiments, staff, electricity etc there really isn’t much profit (in fact probably a loss) in a “10 piece fry for £3.99”.

I suppose my point in all this is, in order for such businesses to make money, there has to be a compromise on the quality of the ingredients used.  Do we really know what we are eating when we get a takeaway (or sit-in) fry up (or anything for that matter) for such a relatively small cost?  The total of £2.71 that I came to was based on locally sourced ingredients that where bought at either a butchers or a green grocer.

Makes us think, I hope!

  • Mark Dickson

    new product but basically the ‘supermarket chicken for 2.99’ argument

    • hungrywaffler

      Exactly right!!